Meta Pixel
Description
Section titled “Description”The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website.
App Coverage
Section titled “App Coverage”| App | Integrated |
|---|---|
| UK | ✅ |
| DE | ✅ |
Integration
Section titled “Integration”Meta Pixel requires the Pixel’s base code. An overview of the integration methods can be found via the links below:
Debug Tools
Section titled “Debug Tools”An overview of the debugging tools can be found via the links below:
- Meta Pixel Helper (Chrome extension)
- Events Manager Test Events
Before integrating Meta Pixel, note the following:
- Meta provides a list of standard events with specific object properties
- Meta support Handling Duplicate Pixel and Conversions API Events if Conversions API is integrated
- Consent state should be provided before the initialization