Reddit Pixel
Description
Section titled “Description”The Reddit Pixel is a JavaScript snippet that loads Reddit’s tracking library so you can measure visits, conversions, and campaign performance from Reddit Ads.
App Coverage
Section titled “App Coverage”| App | Integrated |
|---|---|
| UK | ✅ |
| DE | ❌ |
Integration
Section titled “Integration”Reddit Pixel requires the pixel’s base code. An overview of the integration methods can be found via the links below:
- Install the Reddit Pixel on your website
- Manual conversion events with the Reddit Pixel
- Set up the Pixel with Google Tag Manager
Debug Tools
Section titled “Debug Tools”An overview of the debugging tools can be found via the links below:
- Reddit Pixel Helper (Chrome extension)
- Reddit Pixel Helper (Help article)
Before integrating Reddit Pixel, note the following:
- Event names and parameters should match the conversions defined in Reddit Ads.
- Validate conversion values and currency when sending revenue events.
- If Conversions API is used with the pixel, follow Reddit’s deduplication guidance so the same action is not counted twice; see the Advertising API documentation for technical details.