Triple Whale

Description

Triple Whale is used for attribution and marketing performance reporting across supported e-commerce flows. It helps evaluate which channels drive revenue and conversions.

App Coverage

App	Integrated
UK	❌
DE	✅

Integration

Triple Whale can be integrated via browser pixel or platform-specific integration depending on the setup. An overview of the integration methods can be found via the links below:

• Adding Triple Pixel to a Custom Website
• Setup Guide for Custom Sales Platform
• Events Tracking

Debug Tools

UAn overview of the debugging tools can be found via the links below:

• TW Pixel Helper (Chrome extension)
• Account Health

Notes

Before integrating Triple Whale Pixel, note the following:

• Pixel is considered to be installed if both Contact and AddToCart events are firing
• Triple Pixel provides a list of standard events with specific object properties
• Triple Whale provides a Triple Whale API for backend analytics