TikTok Pixel
Description
Section titled “Description”The TikTok Pixel is a JavaScript snippet that loads TikTok’s tracking library so you can measure web events, attribute conversions to TikTok campaigns, and improve optimization and measurement in TikTok Ads Manager.
App Coverage
Section titled “App Coverage”| App | Integrated |
|---|---|
| UK | ✅ |
| DE | ❌ |
Integration
Section titled “Integration”TikTok Pixel requires the pixel’s base code. An overview of the integration methods can be found via the links below:
- Set up and verify your TikTok Pixel
- Standard events and parameters
- Set up TikTok Pixel with Google Tag Manager
Debug Tools
Section titled “Debug Tools”An overview of the debugging tools can be found via the links below:
- TikTok Pixel Helper (Chrome extension)
- How to test TikTok Pixel events
Before integrating TikTok Pixel, note the following:
- Event names and parameters should match how conversions are defined in TikTok Events Manager.
- Validate conversion values and currency when sending revenue events.
- If Events API is used with the pixel, follow TikTok’s guidance on event deduplication (including consistent event_id where the same event is sent on both channels).